Brand strategy

Get started in Web3 today.

While understanding Web3 may seem daunting, our team of specialists supports organizations to position their Web3 strategy for the long term. We have been on the ground with the Web3 community, contributing to repositories, sharing insights, and building the projects that power our clients’ tomorrow.

Our team is here to provide advisory and production services.

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Featured Clients Classified
The world’s leading organizations
Small/medium-sized businesses and ambitious startups

As this technology is still relatively new and constantly evolving, there is not yet a playbook for entering the Web3 space. Nor should there be. Every company should have their own unique approach to participating in this market aligning with the uniqueness of their corporate strategy.

Alex Queudot Solidity Developer L+R

Why are you going into the Web3 space now?

Why does your organization want to use Web3 or NFTs? Does it support your larger, organizational strategy or achieve a near-term goal? Your approach, priorities, and end products will change based on what you are hoping to achieve. For example, the growth of your latest action-figure line has plateaued and you need a new way to engage customers and regain early excitement.

Who are your target customers?

Who do you want to reach: your most engaged customers, brand new customers, or some combination? How much education/support will your audience need to engage on-chain? Think about your target audience and how your strategy will impact existing and prospective customer experiences. For example, a publication that wants to build a community around their most loyal subscribers could launch an NFT that gives unlimited access to the publication, as well as other access perks.

How will you get into the space?

How can you leverage Web3 to achieve your goals? Do you have personnel with the right skill set to operate in this space effectively and securely? Once you have defined your strategy, we suggest gathering the right components that will help you achieve your goals.

How L+R can help
Trusted team, process, and global success.

Get started on your Web3 strategy today.