This week, the global technology community converges on the Doha Exhibition and Convention Center for Web Summit Qatar 2026. As the fastest-growing tech gathering in the MENA region, the summit serves as a vital crossroads where artificial intelligence and emerging technology transition from experimental discourse to operational implementation.
Our focus during the summit remains on the practical intersection of design and utility—specifically how design transformation can solve complex challenges for our partners in retail, real estate, and beyond within this rapidly accelerating market.
Strategic Intelligence at the Global Crossroads
The agenda in Doha mirrors the push toward operational utility that we execute for our partners. We are following sessions such as "Agentic AI in the Enterprise: Recipe for Success" and the insights from regional leaders like Snoonu—Qatar’s first tech unicorn—which is preparing to announce four new services that integrate integrated ecosystems to deliver sustainable value.
These discussions on moving beyond chatbots to autonomous agents that handle complex tasks align with our own strategy consulting initiatives, where we guide organizations through the nuances of integrating agentic AI and predictive analytics into their core value chains.
The summit's emphasis on "Digital Identification" and "Embedded Payments" also reflects the technical rigor we bring to mobile application development, ensuring that every digital touchpoint is both resilient and human-centric.
The Shift Toward Ambient Computing
A significant undercurrent of this year's summit is the evolution of how we interact with information. The era of "screen-first" technology is evolving into a more seamless, ambient experience—a transition L+R is actively architecting through our work with smart glasses and AI wearables.
Following our recent participation in the Meta Wearables Community Summit, where we discussed the Device Access Toolkit (DAT), we are observing a surge in interest for screenless interfaces. By leveraging the Ray-Ban Meta Device Access Toolkit, our engineering and UX/UI design teams are developing applications that move digital intelligence into the user's field of vision.
At Web Summit Qatar, we are engaging with leaders interested in these specific wearable applications:
Operational Enablement: Utilizing smart glasses to provide real-time data overlays for frontline associates.
Immersive Storytelling: Enhancing the customer journey with hands-free, personalized brand interactions.
Accessible Design: Bridging the gap between the physical and digital worlds through AI-integrated wearable hardware.
Bridging Regions and Technologies
The insights gathered in Doha will further inform the strategic roadmaps we develop for our clients. Whether we are discussing the future of fintech on the Fintech Summit stage or the implications of spatial computing for physical environments, our objective remains consistent: to improve life through design and technology.
We look forward to the collaborative energy of the coming days and the opportunity to celebrate the successes of the innovators and partners who are refining the standards of the global digital economy.
