This week, our team is in Brussels to engage with the European spatial computing community at United XR Europe. This strategic gathering unifies the Augmented World Expo and Stereopsia, creating a pivotal forum for the industry.
United XR convenes policymakers, creative technologists, and enterprise strategists from across the creative industries, healthcare, logistics, and industrial sectors in Europe with a distinct interest in the operationalization of smart glasses and the scaling of immersive training solutions.
The Operational Reality of Smart Glasses
The dialogue in Brussels reinforces the perspective our Founding Partner Alex Levin shared in his analysis, "The Unseen Future: Smart Glasses Are Quietly Transforming Customer Experience." The hardware displayed here is no longer experimental; it is infrastructure for the screenless workforce.
As one of the first partners for the Meta AI Glasses SDK, we are seeing a clear alignment between the European market’s focus and our engineering team’s work. The consensus is that utility drives adoption. Whether for field service technicians or logistics operators, the value lies in reducing friction and delivering contextual intelligence without disrupting the line of sight.
Immersive Training as Capital Efficiency
Beyond hardware, the "Enterprise VIP Program" tracks at United XR underscore that immersive learning has graduated from innovation pilots to essential business strategy. Organizations are leveraging spatial computing to simulate complex, high-risk environments, drastically reducing ramp-up time for new employees.
This mirrors the rigorous testing we conduct within our Emerging Technology Accelerator Program (ETAP). By deploying XR for training, companies are securing immediate returns on investment through higher retention rates and improved safety outcomes. This focus on employee empowerment is central to our award-winning strategies in employee experience, where technology serves to augment human capability rather than replace it.
A Pragmatic Path Forward
Our presence in Brussels allows us to vet these emerging solutions against the high standards of our Strategy + Aesthetics™ methodology. As Ivan Leider, our Director of Engineering, noted when discussing whether XR is ready for the mainstream, the industry is entering a phase of pragmatic integration.
We are committed to identifying the technologies that will drive genuine value for our clients in luxury, finance, and technology, ensuring that innovation remains synonymous with operational excellence.
