Alex Levin, our Founding Partner and Director of Strategy, will be a featured speaker at AWE USA 2025, the world's largest spatial computing event. Alex will contribute to a discussion on the "Cross-Platform Strategies to Maximize XR Revenue" panel, scheduled for June 12th. His participation reflects L+R's ongoing engagement with the practical and strategic evolution of mixed reality, XR, and spatial computing, and its profound business impact.
AWE USA, held from June 10-12 in Long Beach, California, consistently gathers a diverse community of attendees, exhibitors, and speakers. This year's event features a lineup of notable voices in XR, including industry pioneers like Evan Spiegel, co-founder and CEO of Snap, Nolan Bushnell, founder of Atari, and Palmer Luckey, founder of Oculus. As a central forum for XR business and innovation, the conference serves as an important venue for product leaders, developers, and creators driving the industry.
The tangible impact of XR for businesses today
Alex’s panel features a crucial aspect of the digital age: how businesses are already generating significant value from Extended Reality. This conversation moves beyond speculative futures, focusing instead on the concrete ways XR is being leveraged to not only stay competitive but also to drive revenue growth, reduce operational complexities, and foster sector-specific innovation. It's about how organizations are strategically integrating this technology to gain a measurable advantage. The session will feature developers from various backgrounds, examining the pathways to building adaptable applications that deliver a tangible impact.
L+R approaches spatial computing with a unique perspective, built on over a decade of deep expertise in developing mobile applications. This foundation has provided us with an intimate understanding of how people interact with technology, guiding our natural expansion into XR. We believe that true business value in XR arises from seamlessly integrating these new dimensions into existing ecosystems, solving real-world challenges, and opening new avenues for growth. Our work exemplifies this, from enhancing customer experiences (as seen with Printemps New York and Apple Vision Pro) to developing new operational efficiencies (like our Media View app leveraging Meta Spatial SDK), and contributing to broad platform innovation within the Android XR ecosystem. As our Director of Engineering, Ivan Leider, recently articulated, the focus is on practical applications that seamlessly integrate technology into daily workflows. Our continuous engagement, including attending WWDC this week, allows us to bring fresh insights on how businesses are transforming through XR.
Alex will be speaking alongside:
- Inga Petryaevskaya, Founder, CEO, ShapesXR
- Arturo Perez, CEO, Kluge Interactive
- Nanea Reeves, CEO & Co-Founder, TRIPP
This group of speakers brings collective experience in navigating multi-platform development and demonstrating real business value within the XR ecosystem. Their insights will contribute to understanding how organizations are preparing for the future of this technology and its broad commercial implications.
L+R's involvement at AWE USA 2025, with Alex's participation on this panel, underscores our strategic view of spatial computing. We recognize that a thoughtful, cross-platform approach is central to realizing XR's full capabilities and its inherent potential to reshape businesses.
We anticipate the exchange of ideas at AWE USA 2025 and Alex's contributions to this conversation.
About AWE
Augmented World Expo (AWE) has been a leading global conference and expo for the XR industry since 2010. It brings together a community of professionals, including end-users, solution providers, investors, startups, creators, developers, and brands, to learn, connect, and grow their businesses in the spatial computing ecosystem. AWE covers a wide range of technologies within Extended Reality (XR), including Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), as well as enabling technologies like Artificial Intelligence (AI), bio-interfaces, haptics, and 5G.
About L+R
L+R is a global strategic technology and design consultancy that partners with organizations to construct solutions, digital products, and services. With studios in Brooklyn, New York; Barcelona, Spain; Milan, Italy; Doha, Qatar; and Barranquilla, Colombia, we focus on creating real business value with design and technology.
