L+R awarded Best of the Best by the prestigious Red Dot Design Awards

Aug 6, 2021

by Ryan Daly

The Red Dot Award is internationally recognized as one of the most sought-after honors for good design. The Red Dot: Best of the Best represents the uppermost echelon of Red Dot winners, awarded to a select few entries that distinguish themselves through the highest-quality design and creative performance.

Alexander reimagines an ancient art for the modern age, enhancing superior long-form nonfiction stories by celebrated writers with audio performances by famous actors, vivid imagery, and short films by world-renowned directors in a frictionless digital environment that enables users to experience each element on its own — or to immersive themselves in an omnichannel entertainment experience unlike any other.

L+R and its special business unit Liquid Crystal, partnered with Alexander to help bring this vision to life, guiding product strategy, develop novel technology, and design a seamless user experience with growth in mind. The result is a bespoke software solution that delivers an elegant yet electrifying digital experience. Advanced mobile technologies, innovative tools, and impeccable micro-interactions enable award-winning content to capture the imaginations of an audience whose time and attention are limited. A robust content management system and scalable design ensure long-term sustainability and growth.

“The team's problem-solving skills have helped us to deliver our content in ways that nobody has done before.”

Cameron Lamb
Founder, CEO

In 2021, designers, agencies and companies from around the world registered their creative projects and brands for the Red Dot Award: Brands & Communication Design. Big players as well as newcomers from across Europe, Asia and America used the platform for the evaluation – and thus the recognition – of their design work. True to the competition’s guiding principle “In search of good design and creativity”, the 24 international jury members expertly, individually and comprehensively assessed each of the submitted communication projects and brands. In the process, they placed great emphasis on the creative idea, the form and the communicative effect of the submissions. Only those works that impressed the experts with the outstanding quality of their design received an award.

The Red Dot is the mark of high-quality design. The Red Dot: Best of the Best is awarded to projects that impress thanks to the excellent quality of their design and their creativity. The winners of the Red Dot: Grand Prix are only announced during the award ceremony on 12 November. This prize is bestowed on the best project within a specific category in the “Communication Design” section that stands out thanks to exceptional creativity and design.

In today’s world, digital solutions are essential to the success of brands and companies –especially under the current circumstances. For the Red Dot Award: Brands & Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, you have proved that you think outside the box. You know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. You thereby master important challenges while also making a valuable contribution to the evolution of society.

Prof. Dr. Peter Zec
Founder and CEO of Red Dot

About L+R
L+R is an international Strategy Consulting Firm and Digital Studio. The award-winning team turns insights into action. Learn more at

About Liquid Crystal
Liquid Crystal is the vertical business unit of L+R, devoted to the strategic design of premium brands and digital technology products and services, supporting organizations to embrace the profound change of the Luxury sector. Learn more at

About the Red Dot Design Award
In order to appropriately assess the great diversity of products and projects in the area of design, the Red Dot Design Award is divided into three disciplines – Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With roughly 20,000 submissions, the Red Dot Award is one of the biggest design competitions in the world. 1955 marked the first year that a jury came together to evaluate the best designs of that era. In the 1990s, Red Dot’s CEO Prof. Dr. Peter Zec developed the name and brand of the award. Ever since, the prestigious distinction “Red Dot” has been a seal of outstanding design that is highly regarded internationally. The award-winners are presented in Red Dot’s yearbooks and museums as well as on the Red Dot website. Additional information can be found at

About Alexander
The Alexander app is a revolution in non-fiction storytelling. Go deeper into stories than ever before with three experiences in each original feature. Read the written story, listen to the audio performance, watch the short film. All originals, all by award-winning international authors & journalists, actors, and filmmakers. Learn more at

Press contact L+R
Julia Keller
Levin & Riegner LLC.
20 Jay Street Suite 924
Brooklyn, New York 11201
Tel. +1 347 7092428
[email protected]

Press contact Red Dot Design Award
Julia Hesse
Senior Manager PR & Communications
Red Dot GmbH & Co. KG
Gelsenkirchener Str. 181
45309 Essen, Germany
Tel. +49 201 30104-58
[email protected]