Alexander Declassified

Combining renowned writers, superior storytelling, and technology to invent a new form of entertainment


Developed a unique storytelling app, reaching the Top 50 of the Apple App Store chart and gaining features in major publications like NYT and Washington Post.

Collaborated with award-winning writers, actors, and filmmakers to create immersive, high-quality long-form content for users.

Invented a patent-pending technology called "The Toggle" that enables seamless transitions between reading and listening to narrations.

The Challenge

Refine App to Redefine Reading

Providing a transformational form of entertainment, Alexander wanted to reinvent the classic storytelling experience. The team created a platform and service to house high-quality stories, written by world-famous writers and voice narrators, paired with beautiful videos and imagery with famous actors and actresses that would result in a one-of-a-kind digital solution. L+R was brought in to guide product strategy, technology design, and mobile development.

The Solution

Technology-Enabled Design

The L+R team crafted the Alexander app to deliver high-quality, long-form content stories to readers. Besides creating the content management system, database, registration and subscription system, L+R refined the digital customer experience through micro-interactions and animations. The solution was built to scale for long-term functionality and growth.

The Impact

Enhancing Storytelling With Experiences

Alexander is now working with the best storytellers in the world like Helena Bonham Carter to publish these next-generation stories. Enhancing superior long-content format, the app will enhance a user’s experience and broaden the accessibility and depth of each story. Alexander will successfully combine omni-channel content based on strong storytelling at its core.

Everlasting Free Fall
by Ceridwen Dovey

When the Risen Dust Settles
by Chigozie Obioma

The Tower and the Circle
by Hannes Grassegger

The L+R team's problem-solving skills have helped us to deliver our content in ways that nobody has done before.

Cameron Lamb, CEO, Alexander

"The Toggle"

A patent-pending technology created with Alexander allows readers to move seamlessly between reading and listening to narrations by world-famous voice actors. Simply tap on the word and the audio will begin playing exactly where you were reading.

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