Alex Levin, founding partner of L+R, has launched a regular luxury technology column for Luxury Daily, the world’s leading luxury business publication.
“Historically, luxury businesses have mastered the physical world with the best products and experiences,” Levin explained. “Today, they are well-positioned to bring those luxury experiences to the digital realm with the right education and leadership. That is what I hope to provide through my column.”
Levin’s first article, entitled “The Decade of Digital Craftsmanship” discusses how the time is now to embrace digital tools and technology to craft a completely new digital experience. Luxury brands who do so will gain a competitive advantage, especially during this time of disruption and pandemic.
Luxury Daily features articles on strategy, tactics, execution and results for luxury marketing, retail, media, digital and geopolitics across all mediums and channels.