Alex Levin, Co-Founder and Director of Strategy at L+R, has been featured in a recent DesignRush article that explores how AI and VR are transforming digital design, focusing on technology-driven and experiential solutions for global brands.
In the article, Alex emphasizes the critical role of design-led technology enablement in redefining how brands interact with their audiences. He discusses how emerging technologies like generative AI and spatial computing are not only shaping digital products but also creating immersive experiences that connect deeply with users. As Alex puts it, “Technology should never overshadow the story; it should enhance a brand’s values and create immersive, meaningful connections that transcend the screen.”
The feature highlights how L+R integrates these technologies to help brands adapt to the ever-evolving digital landscape. For instance, the Louis Vuitton VR case study showcases how virtual reality can transform the luxury retail experience by blending storytelling with innovation.
Another example is L+R’s collaboration with Warner Bros., where generative AI was employed to develop interactive digital products, setting a benchmark for experiential engagement. Meanwhile, L+R’s expertise in spatial computing, acknowledged by Meta, demonstrates how this technology can unlock entirely new dimensions of human-computer interaction. At the same time, the company’s leadership in the Web3 space highlights its role in advancing decentralized digital ecosystems.
Read the full article on DesignRush here.
