Louis Vuitton Mobile VR Declassified

Immersive in-store event activation combines virtual and mixed reality experiences for luxury retail

Client Louis Vuitton
Services

Design

Branding

Mobile Development

Innovation

Highlights

Launched on Madison Avenue at Pop-Up

Custom-built Mobile VR app & Branded Headset

Featured on Gothamist

Challenge

High-End Digital Experience

Kim Jones, tenured creative director at Louis Vuitton, prepared to release his final collection for the world famous luxury retail company. The fashion house planned exclusive in-store displays in New York and Costa Mesa to promote this big event. Louis Vuitton engaged the L+R team to translate Jones’ work into a seamless digital experience.

“The luxurious pursuit of island-hopping, moving between disparate and distinct locales, infuses a collection of hybrids and juxtapositions, built around combining different elements from different places.”
Louisvuitton.com

Opportunity

Technology-Enabled Design

The L+R team explored the world that Jones’ created as a key source of inspiration. L+R pulled in iconic graphical motifs from his garments and created complementary design elements. By marrying Jones’ style with our advanced mobile solutions, L+R generated magnificent virtual experiences for special guests and in-store shoppers.

Impact

Transport and Engage

Launched at Louis Vuitton’s VIP event on Madison Avenue in New York, the project successfully engaged customers and key stakeholders in the Kim Jones’ experience. Guests climbed into a Moke Beach Buggy, which offered a high-touch mobile virtual reality experience, and traveled to a tropical paradise. After their beach-side visit, shoppers headed over to a 4-wall projection mapped within the dressing room for Instagram-able moments and playful interactions.