Louis Vuitton Mobile VR  • Declassified

VR platform for Louis Vuitton's in-store activations

High-End Digital Experience

High-End Digital Experience Kim Jones, tenured creative director at Louis Vuitton, prepared to release his final collection for the world famous luxury retail company. The fashion house planned exclusive in-store displays in New York and Costa Mesa to promote this big event. Louis Vuitton engaged the L+R team to translate Jones’ work into a seamless digital experience.

Technology-Enabled Design

Technology-Enabled Design The L+R team explored the world that Jones’ created as a key source of inspiration. L+R pulled in iconic graphical motifs from his garments and created complementary design elements. By marrying Jones’ style with our advanced mobile solutions, L+R generated magnificent virtual experiences for VICs and special guests.

Transport and Engage

Launched at Louis Vuitton’s VIP event on Madison Avenue in New York, the project successfully engaged customers and key stakeholders in the Kim Jones’ experience. Guests climbed into a Moke Beach Buggy, which offered a high-touch mobile virtual reality experience, and traveled to a tropical paradise. After their beach-side visit, shoppers headed over to a 4-wall projection mapped within the dressing room for Instagram-able moments and playful interactions.

Louis Vuitton Mobile VR brought luxury retail into an immersive product experience. The broader challenge is making emerging technology feel like a natural extension of the brand, not a separate gimmick. L+R's role is to make new technology useful through strategic design, technical execution, and meticulous craft, using AI as a focused collaborator instead of a headline. If your brand is exploring immersive commerce, reach out when you are ready to build.