In a recent video interview with Google, L+R’s leadership team, including co-founder Alex Levin, and director, Julia Keller, shared insights on our innovative application of AI in workflows, highlighting how advanced tools like Google’s Gemini are enabling us to reimagine efficiency, collaboration, and creative output. Capturing perspectives from both our Brooklyn and Barcelona studios—as well as remote team members worldwide—the interview offers a close look at how L+R integrates AI to elevate client impact and streamline processes.
This interview underscores L+R’s distinctive approach to AI, where technology amplifies human creativity rather than replaces it. By embedding Gemini for Google Workspace across our processes, we’ve unlocked new levels of productivity and operational clarity, allowing our team to focus more on strategic decision-making and impactful design.
L+R’s integration of AI goes beyond conventional usage, embedding tools like Gemini into our workflows to optimize daily tasks and free up time for innovation. Through these AI-driven efficiencies, L+R is setting new standards for balancing speed with quality across client projects. AI at L+R is about achieving real, measurable impact, from refining content production workflows to supporting rapid insights in design and development. Each implementation aligns with our mission to create value with purpose.
AI’s role at L+R is deeply strategic, aiding in everything from data analysis to creative execution. Our commitment to responsible and user-centered innovation is evident in our work through L+R’s Artificial Intelligence service line, where we guide clients in deploying AI with precision and purpose. Recently, we launched a custom GPT model, further demonstrating our pursuit of AI tools that enhance, rather than overshadow, human expertise.
At Google’s "Gemini at Work" event in New York City, L+R strategist Sonia Shah joined leaders from diverse sectors to explore AI’s evolving role in the workplace. The event featured speakers like Mark Cuban and Aparna Pappu, who shared practical applications of Gemini that boost productivity and enhance business performance. Sonia’s attendance at this event provided valuable insights into Gemini’s capabilities, underscoring L+R’s commitment to staying at the forefront of technological advancements that align with our client-focused mission.
L+R’s interview with Google offers an inside view of our approach to AI, where human-centered design and strategic impact guide every step. Our collaboration with Google to share our AI journey reflects L+R’s role as a trusted leader in combining aesthetics, strategy, and technology to shape the future of work.
Explore more about L+R’s AI-enabled solutions by visiting our Artificial Intelligence service line, and learn how our custom GPT developments and AI workflows can create value tailored to your business’s unique needs.
