The Ad Council, a long-time client of L+R, launched an educational COVID vaccine campaign in cooperation with the Centers of Disease Control (CDC). Entitled “It’s Up to You,” the campaign is designed to help Americans learn more about the COVID vaccines and build trust among those individuals hesitant about the vaccine. The campaign is targeted toward the “movable middle” population or those individuals who want to take a “wait and see” attitude.
L+R co-founder, Alex Levin, is on the UX Advisory Board, and was interviewed for the Ad Council’s “Champion for Good” blog.
