Spireworks Change at a Distance Declassified

An interactive architectural lighting activation and global donation crowdfunding platform

Client Spireworks
Services

Technology Design

Branding

Strategy Consulting

Highlights

Raised over $150,000 upon launch

Featured on Crains Business

Winner of Indigo Award Gold in Interaction Design for Social Change

About the project

L+R worked with Spireworks to open its interactive lighting and donation platform to the entire globe within a custom built live streaming platform in support of the Coronavirus Relief Fund. Donors gained access to the iconic building lights of New York City safely from the comfort of their own home, anywhere in the world. 100% of the money raised went supporting those most vulnerable to the effects of COVID-19, including impoverished communities and essential workers around the world.