Project Launch

The beautiful balance of retail and digital customer experience

Nov 19, 2016

by L+R

L+R was hired to help Newell Brands enter into the digital space with a collaboration between two historic iconic brands and a cutting edge technology. The L+R team conceptualized, produced, and exclusively shipped the bundle to 75 Staples stores where it sold out within 3 weeks during the holiday season.


L+R developed a product bundle that makes it easy to send beautiful notes. The bundle includes 10 premium Crane & Co. notecards and envelopes, an iconic Parker Jotter pen and 10 USPS Forever stamps. An invitation is included to try the Bond mobile application to send 3 free notes, effortlessly merging tradition and technology through the ability to mail notes with your phone.