Company Press

ShapesXR highlights L+R's spatial workflow for Printemps New York's interactive signage

May 21, 2025

by Rena O’Brien

ShapesXR has released a new case study showcasing L+R's application of spatial design principles in developing the integrated digital wayfinding systems for the Printemps New York flagship store. The case study details how L+R leveraged ShapesXR’s platform for this significant project at One Wall Street, supporting Printemps' U.S. market launch by connecting online and in-store experiences.

This collaboration highlights one way our team utilizes new and emerging technologies as designers to enhance our processes and create more effective solutions for clients. The ShapesXR case study specifically focuses on how our capabilities in digital product development, UX/UI design, and application development addressed the challenges involved in designing complex digital signage within an active construction environment. It illustrates how L+R harnessed ShapesXR for immediate visualization and iteration of digital signage designs at scale, enabling a seamless workflow between Figma and ShapesXR for design adjustments and collaboration.

ShapesXR is a pioneering design and prototyping platform purpose-built for creating and collaborating on spatial computing applications and experiences. With its intuitive tools and real-time collaborative features, ShapesXR has established itself as a leader in bridging the gap between 2D design workflows and immersive 3D environments. ShapesXR was recently announced as a key partner in Android XR during Google I/O, underscoring its pivotal role in the future of extended reality development.

The ShapesXR case study provides an in-depth look at how L+R's approach facilitated the precise planning and adaptation required for this sophisticated retail space.

View Case Study

L+R is at the forefront of design-led human-computer interaction, partnering with clients to navigate the latest frontiers of emerging technology. Our approach integrates powerful tools like ShapesXR that foster more intuitive and impactful relationships between people and technology. We invite you to contact us and learn how our expertise can benefit your organization. For ongoing updates on spatial computing developments, industry insights, and upcoming events, sign up for L+R's Spatial Computing Business newsletter.

Learn more about the case study and access the resources by visiting ShapesXR’s Case Studies and signing up for the Spatial Computing Business Newsletter.