L+R's UIX Designer & Developer, Joe Taylor, was recently featured in Little Black Book's article "Designing for the Dark Side" alongside other notable UX designers from companies such as R/GA, Re (M&C Saatchi Group), Tank Design, Media.Monks, VMLY&R, Momentum Worldwide, Wunderman Thompson UK, Cheil UK, and Build in Amsterdam.
According to the article, many believe dark mode’s increasing popularity could lead to more brands adopting a “dark-first” approach. However, dark mode design requires more than simply inverting black and white.
As Taylor notes, designing for dark mode entails preserving text legibility and achieving enough contrast for visual elements to maintain separation. He emphasizes the importance of prioritizing content and focusing on whether the design suits the brand rather than concentrating solely on the color mode. According to Taylor, centering UI design on accessibility and content is essential when designing in either light or dark mode to ensure the UI effectively connects the brand with the end user.
Our approach to UI being in 'dark mode' is to work with opacities, shades of white, and to use accessibility checkers throughout our process - and as usual, put the content first. It's not about the 'color mode;' it's about the brand and the connection between digital product and user.
Joe Taylor
UIX Designer & Developer
About Little Black Book
Little Black Book (LBB) is a global platform for the creative industry, covering advertising, design, production, post-production, music & sound, and tech & innovation. It offers a range of services, such as news, features, events, and directories, to connect creative professionals and companies worldwide.
Known for its focus on creativity, innovation, and collaboration, the platform is based in the UK but has a global reach, with contributors and users from all corners of the industry. LBB is considered a go-to resource for professionals in the creative industry.
