Company Announcement

L+R launches Emerging Technology Accelerator Program for companies to explore the Apple Vision Pro

Jun 5, 2024

by Roberto Ranucci

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Today marks the exciting launch of the Emerging Technology Accelerator Program (ETAP) at L+R, featuring our inaugural cohort centered around the Apple Vision Pro. This initiative offers SMBs and enterprise teams a vital early look at the device, enabling them to innovate with efficiency and cost-effectiveness through practical applications of spatial computing.

Program Overview

L+R's ETAP is designed to meet the surging demand for advanced technological integration, highlighted by Apple CEO Tim Cook's recent announcement that over 50% of Fortune 100 companies have invested in Apple Vision Pro units. Our program provides forward-thinking leaders with hands-on educational workshops and customized proofs of concept to explore real-world applications of emerging technologies like AI, blockchain, and spatial computing. The introduction of the Apple Vision Pro through this program signifies a significant leap in our capabilities and offerings in spatial computing.

Program Structure and Benefits

Participants in the ETAP, Apple Vision Pro Cohort will benefit from:

  • Educational Workshop: A deep dive into the fundamentals and applications of spatial computing, utilizing the Apple Vision Pro for strategic and technical advancements.
  • Applied Imagination Session®: Our cross-functional team from strategy, design, and engineering will guide participants in ideation sessions, helping them to enhance their domain knowledge with our technical expertise.
  • Proof of Concept Creation: Our award-winning team will develop proofs of concept that not only demonstrate the capabilities of spatial computing but also foster a culture of innovation and encourage broader organizational buy-in.

Participants will have opportunities to engage with the Apple Vision Pro devices at L+R’s global studios in Brooklyn, Barcelona, and Milan, as well as during sessions held at cohort members' offices around the world.

Market Context

The augmented and virtual reality market is undergoing rapid expansion. Moving from industrial applications and gaming to business, productivity, and training. With the AR hardware market projected to reach $2.4 billion by the end of 2023, growing at a rate of 126.7%, the Apple Vision Pro is set to be a significant player in this growth, featuring its advanced micro-OLED technology and a 3D display system. Our program is strategically designed to navigate these advancements, offering a structured approach to integrating cutting-edge technologies effectively into business operations.

Application Process

We are now accepting applications for the ETAP, Apple Vision Pro Cohort. Interested organizations can apply starting today, with selections being made on a rolling basis. To apply, please visit

About L+R

Founded in 2012, L+R is a global design & technology studio and a boutique strategy consulting firm dedicated to merging strategy with aesthetics and cutting-edge technology. Our interdisciplinary teams are focused on education, business consulting, and digital technology production. For more information, visit

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