Project Launch

An innovate digital customer experience with Bond and BuzzFeed that mails your dad notes

Aug 7, 2017

by L+R

As a media powerhouse with 200+ million monthly page views, BuzzFeed is constantly exploring meaningful ways to connect with their audiences that also generate alternative revenue streams (like kitchen appliances!?). formed an innovative partnership with the BuzzFeed team and L+R was brought on to craft the experience. Leveraging data tracking & analysis, each party involved was able to optimize and validate the activation…and show some love to Dad.

Check out some of the cards:

15 image card 1

Tyler Naugle / BuzzFeed

15 image card 2

Mike Hinson / BuzzFeed

15 image card 3

Lyla Ribot / BuzzFeed

15 image robot

Image of the Bond robot in action!