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The branding of open source projects by Amazon Web Services delivers a lesson in advocacy

L+R delivers brand strategy and digital design for Blox, an open-source container management project by Amazon Web Services.

Blox logo over an illustrated blue planet horizon
Blox logo over an illustrated blue planet horizon

Amazon Web Services is dedicated to support their community of developers. Blox is a collection of open source projects for container management and orchestration on Amazon ECS. Amazon called on the L+R team to design and develop the brand for Blox and craft the custom GitHub page. The project highlighted important lessons in advocacy: understanding who your customers are and what they want through two-way collaboration.

Check out the Blox page!

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