Modernize Personalization
Yankee Candle, the largest candle shop in the United States, works to release creative new products to its loyal customers every year. The company retained L+R to help create a technology-enabled personalization component for its latest product line of candles, revolutionizing the candle gift.
Technology-Enabled Design
The L+R team researched, prototyped, and integrated multiple advanced mobile technologies and created a way to use a phone to enhance a customer’s experience. By adding a personalized, scannable label on a purchased candle, L+R tied the gift to a personalized message that is accessible by the recipient’s phone.
Computer Vision Correspondence
Launched in Yankee Candle retail stores around the country, the new product offering allows customers to create a photo and custom message to be incorporated on the candle label. When recipients receive candles, they can scan the label with their phones and view personalized video messages as part of the gift package.
Yankee Candle AR turned a familiar retail gift into a more personal mobile experience. The broader challenge is using emerging technology to add meaning without making the interaction harder. L+R turns emerging technology into competitive advantage through strategic design, technical execution, and meticulous craft, with AI used only where it supports useful personalization. That is where L+R connects strategic design, technical execution, and meticulous craft to make emerging technology a practical advantage, with AI used only when it strengthens real applications.
