An international manufacturer introduces transformational, environmental offering with brand strategy and digital presence
![Seaman Paper](https://web-cdn-prod.levinriegner.com/download-2.png)
Support by Sustainable Packaging Coalition®
4x Gold Winner of Indigo Awards 2020 Brand Identity for Social Change
International partnerships with Kelly Slater’s Outerknown, Mara Hoffman, Faherty, and surfdome
![](https://web-cdn-prod.levinriegner.com/Vela_Logo.png)
![](https://web-cdn-prod.levinriegner.com/Vela_Logo.png)
Challenge
Go-to-market Strategy for a Transformational Vendor
Seaman Paper, the leading global manufacturer of lightweight paper packaging solutions, developed 100% recyclable tissue bags, designed to replace the popular non-biodegradable poly bags. The group called on L+R to define the go-to-market strategy and create the foundation of its visual identity through a digital presence that matched the transformational nature of its product.
![](https://web-cdn-prod.levinriegner.com/Vela_Paper_1.png)
![](https://web-cdn-prod.levinriegner.com/Vela_Paper_1.png)
Solution
Technology-Enabled Design
L+R worked with leadership at Seaman Paper to develop the brand positioning, the name, and the visual identity. The website was used as both a B2B and B2C informative and interactive call to action. The site provides insights about Vela™ and its value proposition, inviting those interested to engage further with the sales and marketing team. Honest and impactful, the site succeeds in drawing prospects through the sales funnel.
![](https://web-cdn-prod.levinriegner.com/Vela_News_ArticleHald.png)
![](https://web-cdn-prod.levinriegner.com/Vela_News_ArticleHald.png)
Impact
Secures Top Customers, Coverage, & Awards
Seaman Paper and its Vela™ brand launched successfully securing partnerships with international apparel brands such as Kelly Slater’s Outerknown, Mara Hoffman, Faherty, and surfdome. In addition, the work with Seaman Paper and the L+R team has been recognized for the branding, positioning and strategy, securing Indigo Design Awards for logos, branding, promotional material and website design for Social Change.
![](https://web-cdn-prod.levinriegner.com/Vela_Iconography.png)
![](https://web-cdn-prod.levinriegner.com/Vela_Iconography.png)