Elevating the daily fantasy sports experience
Introduction
ThriveFantasy, a daily fantasy sports app founded in 2016, has revolutionized the way sports enthusiasts engage with their favorite leagues. With over $40M in payouts, ThriveFantasy offers a unique platform that focuses on player props across multiple sports leagues. However, the company faced challenges in user acquisition, retention, and overall user experience.
Enter L+R, a global boutique strategy consulting firm and design & technology studio, to transform ThriveFantasy's digital presence.
The Challenge
The daily fantasy sports market is a competitive landscape dominated by giants like FanDuel and DraftKings. ThriveFantasy needed to elevate its brand identity and optimize its user experience to stand out. Specific pain points included:
- Low conversion rates from registration to first-time deposits
- Inefficient user flow causing friction in the deposit and withdrawal processes
- A need for personalized features to enhance user engagement
The Solution
L+R took a holistic approach to address ThriveFantasy's challenges:
- Comprehensive Audit and Competitor Analysis: A deep dive into ThriveFantasy's existing platform and a study of competitors to identify areas for improvement.
- UX/UI Overhaul: A complete redesign of the web, mobile web, iOS, and Android platforms to create an intuitive and engaging experience.
- Feature Implementation: Introduction of new features like pre-created prop slips, social media sharing options, and a more streamlined wallet system.
- Branding and Messaging: A new logo and brand identity, along with messaging and copywriting guidelines, to resonate with ThriveFantasy's target audience.
- Data-Driven Marketing: Incorporation of tracking mechanisms to gather data points for optimizing marketing efforts.
Working with L+R was a game-changer for us. Their expertise in UX/UI design and strategic branding has set us on a path for long-term success
”The Impact
Post-implementation, ThriveFantasy saw significant improvements:
- Conversion from Registration to First-Time Deposit increased from 25-28% to 42%.
- Re-Deposit rates improved from 25% to 37%.
- User retention and engagement metrics showed a marked increase.
Conclusion
L+R's collaboration with ThriveFantasy demonstrates the power of strategic UX/UI design and branding in transforming a digital platform. With a focus on user-centric solutions and data-driven strategies, L+R helped ThriveFantasy not just compete but thrive in a saturated market.
