ThriveFantasy, a daily fantasy sports app founded in 2016, has revolutionized the way sports enthusiasts engage with their favorite leagues. With over $40M in payouts, ThriveFantasy offers a unique platform that focuses on player props across multiple sports leagues. However, the company faced challenges in user acquisition, retention, and overall user experience. Enter L+R, a global boutique strategy consulting firm and design & technology studio, to transform ThriveFantasy's digital presence.
The daily fantasy sports market is a competitive landscape dominated by giants like FanDuel and DraftKings. ThriveFantasy needed to elevate its brand identity and optimize its user experience to stand out. Specific pain points included: - Low conversion rates from registration to first-time deposits - Inefficient user flow causing friction in the deposit and withdrawal processes - A need for personalized features to enhance user engagement
L+R took a holistic approach to address ThriveFantasy's challenges: 1. Comprehensive Audit and Competitor Analysis: A deep dive into ThriveFantasy's existing platform and a study of competitors to identify areas for improvement. 2. UX/UI Overhaul: A complete redesign of the web, mobile web, iOS, and Android platforms to create an intuitive and engaging experience. 3. Feature Implementation: Introduction of new features like pre-created prop slips, social media sharing options, and a more streamlined wallet system. 4. Branding and Messaging: A new logo and brand identity, along with messaging and copywriting guidelines, to resonate with ThriveFantasy's target audience. 5. Data-Driven Marketing: Incorporation of tracking mechanisms to gather data points for optimizing marketing efforts.
Impact.Post-implementation, ThriveFantasy saw significant improvements: Conversion from Registration to First-Time Deposit increased from 25-28% to 42%. Re-Deposit rates improved from 25% to 37%. User retention and engagement metrics showed a marked increase.
ThriveFantasy needed to improve conversion, retention, and usability in a crowded fantasy sports market. The broader challenge is giving users enough confidence to act quickly and return often. The L+R method is to connect strategic design, technical execution, and craft so new technology becomes a business advantage, with AI supporting the work only when it adds utility. If your platform needs to compete through experience, let's make the experience work harder.
