ThriveFantasy Declassified

Elevating the daily fantasy sports experience



ThriveFantasy, a daily fantasy sports app founded in 2016, has revolutionized the way sports enthusiasts engage with their favorite leagues. With over $40M in payouts, ThriveFantasy offers a unique platform that focuses on player props across multiple sports leagues. However, the company faced challenges in user acquisition, retention, and overall user experience.

Enter L+R, a global boutique strategy consulting firm and design & technology studio, to transform ThriveFantasy's digital presence.

The Challenge

The daily fantasy sports market is a competitive landscape dominated by giants like FanDuel and DraftKings. ThriveFantasy needed to elevate its brand identity and optimize its user experience to stand out. Specific pain points included:

  • Low conversion rates from registration to first-time deposits
  • Inefficient user flow causing friction in the deposit and withdrawal processes
  • A need for personalized features to enhance user engagement

The Solution

L+R took a holistic approach to address ThriveFantasy's challenges:

  1. Comprehensive Audit and Competitor Analysis: A deep dive into ThriveFantasy's existing platform and a study of competitors to identify areas for improvement.
  2. UX/UI Overhaul: A complete redesign of the web, mobile web, iOS, and Android platforms to create an intuitive and engaging experience.
  3. Feature Implementation: Introduction of new features like pre-created prop slips, social media sharing options, and a more streamlined wallet system.
  4. Branding and Messaging: A new logo and brand identity, along with messaging and copywriting guidelines, to resonate with ThriveFantasy's target audience.
  5. Data-Driven Marketing: Incorporation of tracking mechanisms to gather data points for optimizing marketing efforts.

Working with L+R was a game-changer for us. Their expertise in UX/UI design and strategic branding has set us on a path for long-term success

Adam Weinstein, CEO/Founder, ThriveFantasy

The Impact

Post-implementation, ThriveFantasy saw significant improvements:

  • Conversion from Registration to First-Time Deposit increased from 25-28% to 42%.
  • Re-Deposit rates improved from 25% to 37%.
  • User retention and engagement metrics showed a marked increase.


L+R's collaboration with ThriveFantasy demonstrates the power of strategic UX/UI design and branding in transforming a digital platform. With a focus on user-centric solutions and data-driven strategies, L+R helped ThriveFantasy not just compete but thrive in a saturated market.

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