Video-first, digital media destination for the leader in global hip-hop culture broadcast and media


The Challenge

Reestablished Relevance

REVOLT is a music-oriented digital cable television network and YouTube Channel founded by Sean "Diddy" Combs. Their mission is to revolutionize the hip hop industry with content that brings together a unique blend of music industry professionals, media strategists, and future-thinking hip hop lovers. REVOLT approached L+R to build a creative, video-first user experience that would empower the organization to deliver powerful stories that engage visitors and showcase black artists.

The Solution

Video-first Web Experience

The L+R team delivered a site that is unapologetically rooted in hip hop culture, with an energizing user experience and a visual identity that is engaging and instantly recognizable to the millions of unique visitors per month. The video-first design of the site delivers an outstanding experience across devices and tailors viewers’ experiences based on the content they consume, exponentially increasing engagement with the site.

We prioritized content in a visually appealing way, highlighting Revolt’s iconic video series and organically integrating relevant content throughout the visitor exploratIon of the site.

Jingxuan Yu, UX Designer, L+R

The Impact

Empowering Editorial Staff

L+R designed simple page templates the empowered the site’s editorial staff to simply create visually stunning short- and long-form interviews and articles. Combined with the strong brand vision and powerful video-first design, the site cements REVOLT’s place as the definitive authority on hip-hop music and culture.

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