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Smartphone and tablet displaying a mobile app interface on a yellow backgroundSmartphone over tablet displaying app screens on a yellow background

Jammcard  • Declassified
The professional network for working musicians

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Client since 2015

Challenge

Professional Musician Community

Famed drummer and music director, Elmo Lovano, founded Jammcard to be the social community for the professional musician. Artists present themselves and their talents to a vetted music community, building networks and finding opportunities. The L+R team provided product design and strategic counsel to Jammcard, helping grow and evolve its platform into the future.

Phone on instrument case above drummer performing for a crowd at a live showSmartphone and audio gear beside a drummer performing at a crowded party
Solution

Technology-Enabled Design

L+R worked to build a solid foundation through continuous interviews with professional musicians, detailed persona creation, and a complete analysis of successful professional social networks both online and off. From this research, L+R consulted on building the feature-set, user experience and user interface for industry members, brands, and professionals to deliver value across multiple verticals.

Impact

The Perfect Pitch

Initially launched in Los Angeles, the Jammcard app is an invitation-only social network for vetted music professionals. Early success stories with Zedd, Maren Morris, and Grey led Jammcard to enter a coveted partnership with The Grammy's and launches in Austin, New York City and Nashville. Jammcard has successfully secured rounds of funding for the platform, the most recent round included investors such as Quincy Jones.

Jamcard music app screens on a yellow background with drumsticks and headphonesSmartphone music app beside headphones and pencils, with a social profile interface mockup on the right
The Bottom Line

Jammcard gave music professionals a digital network built around real industry connection. The broader challenge is creating platforms that serve specialized communities without feeling generic. The L+R method is to connect strategic design, technical execution, and craft so new technology becomes a business advantage, with AI supporting the work only when it adds utility. If your community needs a purpose-built product, start with our team.

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