Brand identity for the Phoenix Suns' NBA stadium for a US-based, high-volume manufacturer of plant-based fiber solutions.
![Footprint](https://web-cdn-prod.levinriegner.com/Group-161.png)
![](https://web-cdn-prod.levinriegner.com/Phoenix-Suns-Footprint-Center-Exterior.jpeg)
![](https://web-cdn-prod.levinriegner.com/Phoenix-Suns-Footprint-Center-Exterior.jpeg)
The Challenge
Footprint is a materials science organization that specializes in engineering fiber-based packaging as a solution to the global issue of plastic pollution. In an effort to increase its brand visibility and reach, Footprint secured the naming rights to a national sports arena. In order to effectively implement its recently redesigned brand identity in this new setting, Footprint enlisted the help of L+R, as its strategic design partner. As a result of their collaboration, the brand identity was successfully adapted for the arena, earning multiple awards for its impactful execution.
![](https://web-cdn-prod.levinriegner.com/DSC4665_Nuggets_Suns_Tenuto_1599.jpeg)
![](https://web-cdn-prod.levinriegner.com/DSC4665_Nuggets_Suns_Tenuto_1599.jpeg)
The Outcome
The Footprint Center brand identity has been designed to increase the visibility and prominence of the company and to demonstrate its commitment to reducing single-use plastic to millions of attendees and television viewers. The company's innovative approach to sustainability is highlighted throughout the stadium with education and communication design.
![](https://web-cdn-prod.levinriegner.com/FP-Center-Logo.png)
![](https://web-cdn-prod.levinriegner.com/FP-Center-Logo.png)
A Model For Sustainable Stadiums
Footprint acquired naming rights to further its mission by eliminating the use of plastic in all stadium operations. The Footprint Center will serve as a testing ground for sustainable initiatives, providing a platform for partners and venue operators to collaborate and promote a plastic-free future.
![](https://web-cdn-prod.levinriegner.com/DSC03768.jpg)
![](https://web-cdn-prod.levinriegner.com/DSC03768.jpg)
![](https://web-cdn-prod.levinriegner.com/DSC5132_Nuggets_Suns_Tenuto_2046.jpeg)
![](https://web-cdn-prod.levinriegner.com/DSC5132_Nuggets_Suns_Tenuto_2046.jpeg)
![](https://web-cdn-prod.levinriegner.com/17195572-1200x900_2021-11-25-232524_ellf.jpeg)
![](https://web-cdn-prod.levinriegner.com/17195572-1200x900_2021-11-25-232524_ellf.jpeg)
Designing the branding for such an iconic sports arena is an honor, we especially appreciate the opportunity to do so for such a forward-thinking organization.
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