Brand identity for the Phoenix Suns' NBA stadium for a US-based, high-volume manufacturer of plant-based fiber solutions.

The Challenge

Footprint is a materials science organization that specializes in engineering fiber-based packaging as a solution to the global issue of plastic pollution. In an effort to increase its brand visibility and reach, Footprint secured the naming rights to a national sports arena. In order to effectively implement its recently redesigned brand identity in this new setting, Footprint enlisted the help of L+R, as its strategic design partner. As a result of their collaboration, the brand identity was successfully adapted for the arena, earning multiple awards for its impactful execution.

The Outcome

The Footprint Center brand identity has been designed to increase the visibility and prominence of the company and to demonstrate its commitment to reducing single-use plastic to millions of attendees and television viewers. The company's innovative approach to sustainability is highlighted throughout the stadium with education and communication design.

A Model For Sustainable Stadiums

Footprint acquired naming rights to further its mission by eliminating the use of plastic in all stadium operations. The Footprint Center will serve as a testing ground for sustainable initiatives, providing a platform for partners and venue operators to collaborate and promote a plastic-free future.