Conceptual brand identity system for innovative home construction aligns with disruptive real estate development methods
Featured in NYT, SF Chronicle
Received $30 million contract from Alphabet for Google's Campus
Big Ideas Actualized
Factory OS is revolutionizing home construction. By combining pioneering technology with proven manufacturing methods, the company is building multi-family modular structures more efficiently and at a lower cost. The group called on L+R to build a brand strategy that included the positioning, naming, and executing of the brand itself.
L+R analyzed prospective clients as well as the 50-year history of pre-fabricated real estate. The L+R team wanted to capture that longevity and combine it with an innovative feel. The "OS" component served as a double entendre for the company’s off-site production and a well-known tech abbreviation. An eloquent blue communicated depth and stability.
Residential Building Revolution
Factory OS appeared in The New York Times, after receiving a $30 million order from Alphabet’s cities-focused subsidiary, Sidewalk Labs. The company will be building Google’s new campus of 300 homes. Factory OS is an Autodesk Entrepreneur Impact partner and has raised an additional $22.7 million in funding.