Body and Mind Cannabis Fruit Bites Declassified

Brand identity and packaging design for a multi-state operator in the cannabis industry.


Developed a comprehensive go-to-market strategy and product visual identity for Body and Mind Cannabis' Fruit Bites line, focusing on wellness and exploration.

Successfully launched Fruit Bites nationally through dispensaries and delivery, gaining popularity among customers.

Offered a cost-effective, high-quality alternative in the market, attributing to the product line's success.

The Challenge

Body and Mind Cannabis is a prominent, publicly traded (BAMM.CN) multi-state operator in the cannabis industry, offering cultivation, processing, and dispensaries. The company had recently developed a high-quality edible cannabis gummy and partnered with L+R to create a comprehensive go-to-market strategy and product visual identity. The brand identity and position were meticulously shaped and defined, highlighting both team's commitment to thorough product development.

The Solution

The go-to-market strategy for Fruit Bites was to highlight the taste and high quality ingredients of the Fruit Bites as well as their role in contributing to a customer’s wellness. To accomplish this, we creating a packaging system that communicates a feeling of euphoria and playfully represents the line’s compelling flavor combinations. The result was a visual identity that was memorable and distinct while cementing BaM’s role as a low cost, high quality competitor in the market.

The Impact

The Fruit Bites product line was released nationally at BaM's dispensaries through delivery and gained popularity among customers. The product's success can be attributed to its high quality, affordability, and strategic packaging design. The Fruit Bites line offers a cost-effective alternative without sacrificing quality and was able to achieve success due to its combination of these factors.