Providing a digital platform for authentic communication between unions and their members
![AveNew](https://web-cdn-prod.levinriegner.com/Logo-4.png)
Disrupting activism with a patent-pending technology
A social activism ecosystem to mobile for change and engage union members
14.6 million total labor union members in the United States
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The Challenge
Streamline and Strengthen Union Communication
The traditional Union Hall was once the hub of working family education, engagement, and solidarity; however, the Union Hall as we knew it has been replaced by social media channels that are designed to amplify the loudest – and not necessarily the most trustworthy – voices.
Change is needed but Local Unions lack a truly digital community setting to educate, inspire, engage, motivate, and reward their members for taking action. AveNew turned to L+R to develop an engagement platform that would inspire members to be active in their communities to truly help themselves. AveNew’s mission is to be the first organization to offer a platform to all union organizations.
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The Solution
Technology-Enabled Design
L+R worked with AveNew to develop a strong brand strategy as well as a digital platform that reflected and amplified the organization’s message. Building a platform that was clean and concise, L+R creatively implemented a solution that worked alongside with, and in response to, the COVID crisis and societal issues occurring in the modern world today.
With L+R we have found the perfect partner to bring our vision to reality – and to continue to evolve the platform so that people can fight for themselves to achieve what's right for their communities.
”The Impact
Mobilized Digital Unification
AveNew has launched a powerful iOS/Android mobile application, designed for worker unions to offer their membership. Members can read news pieces, learn about events, see calls-to-action, purchase incentives with points, and receive push notifications with action requests for their specific union and community.
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