Affiner Declassified

Creating a brand identity and digital customer experience for on-demand wardrobe styling application


GDUSA Gold Award


Reinvent Personal Styling

Affiner, which means “to refine” in French, is a company that matches customers with stylists to refine their wardrobes and fashion habits while preserving the individuals’ authentic styles. L+R came on board as a strategic design consultant to develop the next generation fashion company’s brand for its full-service offering and digital platform.


Technology-Enabled Design

The L+R strategic design team consulted on an end-to-end brand identity. L+R studied Affiner’s full customer experience and product strategy, which works to maintain the elegance of fashion for each customer. L+R wanted the brand identity to reflect the company’s vision and its effective use of the digital environment.


Growth With Style

Today, Affiner applies its award-winning brand on all its outward-facing marketing and communications as well as on its web site. As a result, the company has expanded its network of reputable stylists and increased its customer base through hassle-free appointment booking throughout the New York area.