The International Academy of Digital Arts & Sciences has named the Halletts Point digital experience a Webby Honoree in the Websites & Mobile Sites – Real Estate category. This distinction, awarded to only the top 25% of all global entries in the 30th Annual Webby Awards, highlights the project's standing among the most prestigious digital works in the industry.
Developed for The Durst Organization, Halletts Point is a transformative multi-phase development on the Astoria waterfront. Our objective was to architect a digital gateway that mirrored the architectural sophistication and community-centric vision of the physical site. By synthesizing strategic consulting with bespoke engineering, our team produced a high-performance platform optimized for conversion and storytelling.
Elevating Real Estate Digital Strategy
For modern real estate developers, a website serves as the primary touchpoint for prospective residents and stakeholders. The Halletts Point platform integrates immersive visual narratives with a fluid UX/UI design, ensuring that the leasing process is as seamless as the waterfront living experience it promotes.
Key highlights of our interdisciplinary approach for this project included:
- Brand Alignment: Translating the unique identity of Halletts Point into a digital brand system.
- Technical Performance: Utilizing modern frameworks to ensure rapid load times and mobile responsiveness.
- User Journey Optimization: Creating intuitive pathways for lead generation and amenity exploration.
A Milestone for Our Real Estate Practice
This recognition underscores our position as a leading design and strategy firm for the built environment. Our consultants specialize in helping developers navigate the complexities of digital transformation, ensuring that every project—from luxury residential towers to commercial hubs—commands attention in a competitive market.
We celebrate the dedicated members of our creative and technical teams and our partners at The Durst Organization.
