Intergalactic hackathon & conference brand promoting collaboration within space exploration
Featured on East Coast Main Stage Event
Over 25,000+ participants worldwide
Space Flight Fascination
Space Apps is a worldwide NASA innovation incubator program and global hackathon initiative to promote young designers, engineers, and thinkers within space exploration. The organization hosts challenges for space flight and problems on earth that technology could impact. Space Apps NYC, tapped L+R to develop their brand identity and position the organization
Differentiation by Design
L+R created detailed personas of the NASA Space Apps NYC target audience and investigated the legacy of space design. The research and technologies developed from the space program have directly helped solve problems here on earth. Using this insight, gave a tangible connection to short-term and long term impact by participants, and for the brand as a whole.
Launched at the NASA Space Apps Challenge East Coast Main Stage Event to thousands around the world. The brand identity has been enforced by international technology partnerships and engaging community youth groups. An interview with an L+R team member was also published on Medium. Read it here