FLIR Therminator Photobooth Classified

L+R builds first thermography photo booth with a science-grade camera to let the world experience thermal


GDUSA Award Winner

Featured in over 100 events


The Challenge

See The Heat

FLIR Systems is the world's largest thermal imaging company, required a solution to showcase the power of their technology to prospective customers at scale. The organization has a multi-channel strategy; active in trade shows, Hollywood movies, and high-profile events. FLIR called in the L+R team for guidance to design and bring a seamless interaction to life.

The Solution

Technology-Enabled Design

L+R designed the FLIR Therminator fleet. The physical booth, from top to bottom, and the digital platform it ran on from front-end to back-end. The experience served as a progressive blend of brand activation, consumer data capture, and a takeaway for FLIR’s marketing and business development team and their customers. The backend dashboard allows for the collection of user location specific data to visualize all those who had experienced thermal.

L+R brought creativity and beautifully functional design to FLIR's educational and entertaining activation. From conception to a fully integrated interactive photo booth fleet.

Vatche Arabian, Senior Manager, Strategic Communications at FLIR Systems

The Impact

Award-Winning System Grows in Popularity Across U.S.

The first Therminator was introduced at CES in Las Vegas to an audience of 180,000 attendees. The entire fleet of Therminators has been at noteable engagements across the world including Mobile World Congress in Barcelona, a co-branded booth with GE at the Super Bowl and dozens more vertical trade shows around the world. Resulting in over 5000+ therminated customers, a Gold Award Winner in User Experience by GDUSA.