Seamless digital experiences for the leader in home safety & security
Launched at CES in Las Vegas
Integrated with Alexa and Homekit
Leading in home safety market
Next Generation Home Safety
First Alert, a well-known leader in home safety and security systems, wanted to create a seamless experience for the next-generation connected home. After acquiring Luma, creator of the first intelligent WiFi mesh system, First Alert needed to integrate the new technology with its current product offerings. The company turned to L+R for its expertise and strategy.
L+R supported the First Alert product team by creating a seamless digital customer experience, which was designed to protect customers’ homes from both physical dangers, such as carbon monoxide poisoning, fire, and burglary, as well as digital dangers like cyberattacks, device viruses, inappropriate content.
After OneLink Connect was successfully announced at CES in Las Vegas to an audience of 180,000 attendees, it was launched across the country at thousands of retail stores. OneLink Connect was also named the winner of the Best Home Technology Product Award, selected as the PC Magazine Editors’ Choice, and featured in Good Housekeeping.