Factory_OS Declassified

Conceptual brand identity system for innovative home construction aligns with disruptive real estate development methods

Client Factory

Brand Strategy



Featured in NYT, SF Chronicle

Received $30 million contract from Alphabet for Google's Campus


Big Ideas Actualized

Factory OS is revolutionizing home construction, building multifamily modular structures more efficiently and at a lower cost. The group called on L+R to provide brand strategy and positioning, naming, and execute the brand identity.


Something Old, New & Blue

L+R focused on the analysis of prospective clients and the history of pre-fab real estate; a nearly 50 year old trend. "OS", used as a double entendre for the company’s off-site production and an abbreviation well known in tech and software engineering. Additionally using an eloquent blue to communicate depth and stability.

“Piece by Piece, a Factory-Made Answer for a Housing Squeeze. Developers are taking on residential building challenges by extending the concept of prefabricated housing to manufacture entire apartment buildings.”
New York Times

Applied Innovation

Residential Building Revolution

The company’s profile was published in the The New York Times, after receiving a $30 million order from Alphabet’s cities-focused subsidiary Sidewalk Labs for Google’s new campus to build 300 homes. The brand identity aligns with the well-designed, tech-ready multi-family homes, 40% faster and 20% less expensive than conventional housing.

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