Bond Black  • Declassified

A luxury app that robotically writes handwritten notes in your own hand

Newell Brands, a leader in writing products acquired Bond.co, an engineering company developing writing robots, wanted to push the envelope, so to speak, into the future. Aware that technology was quickly making the handwritten note obsolete, the company engaged L+R to rediscover this timeless communication mode in a digital world.

L+R worked with Bond.co and its proprietary robotics and handwriting analysis technology. The team collaborated with Parker Pens and Waterford, both within Newell Brands’ portfolio, as well as strategic partner Crane & Co to build a pilot app designed to digitize the handwriting style of individuals to enable personal note writing capabilities and postage.

L+R launched the Bond Black app to a preselected group of 250 customers. Within two months, the client began selling the successful product to a waiting list of more than 10,000 prospects. Positioned as a member-only product, the Bond Black app offers a white-glove service and continually generate a visionary, customized communication platform for its customers.