Bond Black Declassified

Innovative product offering by the leader in writing, lets customers mail a letter as easy as sending a text

Client Bond Black

Management Consulting

Brand Strategy


Mobile Application



Over 10,000 notes sent in the first year

Featured in New York Times, Architectural Digest, Luxury Daily

GDUSA Award Winner - Best Mobile App in Messaging


Future Forward

The largest durable consumer goods company owns leading brands known in the writing category. Looking to understand what the future of writing looked like, L+R was brought on to ideate and execute an innovative digital product pilot to uncover insights.


Internal Disruptive Innovation

L+R worked with the team at, a company acquired by Newell Brands in 2016, leveraging their proprietary robotics, handwriting analysis technology, collaborating with portfolio company Parker Pens™ and strategic partner Crane & Co, to create an experience for individuals and brands looking to digitize personal note writing.

“You're giving someone something that took time and is work — not the same amount of work as mailing a letter you wrote yourself, but more than a text message that says, 'Thanks for the meeting.' It's thoughtful, and it is my sentiments”
New York Times

Applied Innovation

Beautiful Notes Made Easy

The Bond Black App was launched with a hand-selected cohort of 100 users, quickly generating a waiting list of over 5,000, and began on-boarding paying customers within two months of its release. The mobile application is positioned as a member-only, white glove service with custom handwriting, engraved stationary and a personal concierge to purchase gifts and find recipient addresses.

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