AWS Firecracker Declassified

Brand identity design for a transformational open source technology and community tool

Client AWS Firecracker



Strategy Consulting


Top trending GitHub repo

Trending topic on Twitter

Launched at AWS re:Invent Keynote


Pioneering Principles

As the leader in the cloud computing space, Amazon Web Services innovates at an unmatched pace. The organization was launching a high-performance system for modern internet engineering and open-sourced it. AWS called on L+R to position and design the product’s identity for its introduction to the world.


Spark of Inspiration

L+R analyzed the core benefits of platform at this caliber, a virtualization technology specifically designed for serverless computing, brought to the fingertips of all, and found inspiration in the project’s impact.

Applied Innovation

Warm Introduction

The announcement of the technology at the Main Stage of re:Invent by AWS executives sent a strong signal to the development community. The project trended amongst GitHub's 28 million users and 57 million repositories as one of the most successful launches of the year.

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