AveNew Activist  • Declassified

A digital-first communications platform for organized labor

The traditional Union Hall was once the hub of working family education, engagement, and solidarity; however, the Union Hall as we knew it has been replaced by social media channels that are designed to amplify the loudest – and not necessarily the most trustworthy – voices. Change is needed but Local Unions lack a truly digital community setting to educate, inspire, engage, motivate, and reward their members for taking action. AveNew turned to L+R to develop an engagement platform that would inspire members to be active in their communities to truly help themselves. AveNew’s mission is to be the first organization to offer a platform to all union organizations.

L+R worked with AveNew to develop a strong brand strategy as well as a digital platform that reflected and amplified the organization’s message. Building a platform that was clean and concise, L+R creatively implemented a solution that worked alongside with, and in response to, the COVID crisis and societal issues occurring in the modern world today.

AveNew has launched a powerful iOS/Android mobile application, designed for worker unions to offer their membership. Members can read news pieces, learn about events, see calls-to-action, purchase incentives with points, and receive push notifications with action requests for their specific union and community.