Brand identity design for a transformational open source technology and community utility
Launched at re:Invent conference to 250,000 people
Over 2,000 social media hits generated at launch
Brand announcement presented by AWS' CTO
New Offering Created
As the leader in cloud-computing, Amazon Web Services is dedicated to their customers and actively seek ways to provide the community with value. After years of developing a special open-source project, Amazon sought out the L+R team to deliver a succinct logo design system.
Connection with Customers
The L+R team looked closely at the active software development community, uncovered components of the company’s established brand system, and ideated multiple visual directions that were tested, refined, and validated with the target audience.
Open and Honest
Announced and launched by the company’s CTO at the AWS re:Invent conference in Las Vegas, Nevada, to over 200,000 attendees and streamed to millions more technologists, engineers, and developers around the world. The Blox brand identity was then applied to a website, marketing collateral distributed at the event, and highly acclaimed by the community.