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Project Launch

Public Invited to Crowd-Source Fine Art in the Digital World

Hybrid 2.0, a democratically driven, technologically based creation for London exhibition

What if you could collectively take the tastes and preferences of the public and create a collective piece of art? That’s what famed gallery Lévy Gorvy and L+R are setting out to do, and the public is invited to participate until August 2.

"Back in 1965, artists Peter Phillips and Gerald Laing imagined Hybrid Enterprises, which used market research techniques for the first time to create a work of art." explained Émilie Streiff, Associate Director of Exhibitions at Lévy Gorvy. "During this initial project, the artists surveyed 137 art literates including Ivan Karp, Lawrence Alloway, David Whitney, and Leo Castelli. Participants chose from a sampling of colors, media, and other art components. The collective result was an aluminum sculpture with sleek lines, candy-colored stripes, and neon tubing, reminiscent of a rocket or race car."

Currently, Lévy Gorvy and L+R have produced Hybrid 2.0.