L+R’s mission is to maximize utility.
We are motivated by our desire to build products with economic, social, environmental, emotional or physical benefits. Technology has a critical role in shaping society and we are guided by a commitment to responsible innovation.
“As designers, we have a great responsibility.”Dieter Rams
Strategy is applying critical analysis to problem-solving; Aesthetics is the rewarding perception of harmony. Together, these maxims guide our work across branding, design, and software development.